Somehow, nearly everyone’s afraid of the word “network”
these days. Even extroverts morph into
introverts when presented with the suggestion of networking as a job referral
strategy. Yikes! What’s a job seeker to
do?
1. First of all, it’s important for you to understand the benefits
of a referral in your job search.
The benefits far outweigh the disadvantages.
2. Secondly, understand yourself and your personality. Do you cringe at the thought of networking? Do you feel anxious, afraid, or merely uncomfortable with the
thought of developing a job referral network? Do you engage in negative self-talk? (“she won’t
remember me”, “he would never call me back”, I am terrible at small talk”, “I’d
be embarrassed if he said no”)
Realistically gauge your self-image. Are
you worthy of some great contacts? Of course you are!
3
Assess your motivation level. Driven job
seekers will stop at nothing. Where do
you stand? What are you willing to do?
What do you have to lose? One small step
starts the ball rolling.
4. Figure
out a process that fits who you are, and what you are willing to
accomplish. One method that seems to
work well with all personality types is developing warm contacts. You probably
understand what “cold” contacts are-
people you don’t know. Warm contacts describe people you already know. These
warm contacts account for more than 70% of all job leads. (Leads developed from direct contact with
employers accounts of the other 30%).
Step 1: List contact groups
of people you know. Examples include friends, relatives, neighbors, former
co-workers, former employers, alumni lists, LinkedIn contacts, doctors,
teachers, people you play sports with, to name a few.
Step 2: Create your warm contact list. Find some quiet time to do this, and
brainstorm with someone close to you for additional ideas, if necessary. Remember that you know far more people than
you might realize!
Step 3: Create lists of specific contacts – names and ways to contact them.
Step 4: Practice the three critical questions to get good
referrals:
Do you know of anyone who might have an
opening for a person with my skills?
If no, then
Do you know of anyone who might know of someone who would?
If still no, then
Do you know someone who knows lots of people?
Many
people need only their warm contact list to develop a network that ultimately
results in a job offer. Remember that the networking idea is a pretty simple
one: Use one person you know as a source to introduce you to one or (preferably
two) people you don’t know. These referrals will give you a warm reception, (and
become a warm contact) since you have a personal connection with them through
your primary warm contact.
You’ll
never know the power of networking unless you try. You have nothing to lose, and everything to
gain.